Digital Marketing Strategy

MARKETPLACE ANALYSIS  ·  OBJECTIVE & KPI’s  ·  STRATEGY  · TACTICS

The RACE Digital Marketing Framework

REACH · ACT · CONVERT · ENGAGE
A comprehensive digital marketing plan, providing actionable steps to attract leads and turn them into advocates for your business.

REACH

Identify where your target audience are and how to reach them. Whether through social media, search engine, influencers or publications. Publish and promote on the platforms where they frequent most.

ACT

Give your audience a pleasant user experience and connect with content that is relevant, inspirational, useful that would leave them wanting for more. Draw them into your customer journey and build your prospective leads.

CONVERT

Use the 4 P’s of marketing; Price, Promotion, Product and Place to grow sales. Leverage on today’s digital technology such as marketing automation, remarketing and analytics to drive and improve conversion.

ENGAGE

Delight your customers by continually providing value to the relationship via high quality product support or services. Engage them on various interactive platforms to gain repeat sales and referrals.

Key Deliverables of The Marketing Plan

What are the essential areas that we cover in the marketing plan to grow your business revenues »

 
REACH

ACT

CONVERT

ENGAGE
MARKETPLACE
ANALYSIS
Audience & Customer AnalysisCompetitor BenchmarkingOnline Partner AnalysisSWOT: Own Digital Marketing REview
OBJECTIVE
& KPI's
Vision & Mission SettingGoal Setting & EvaluationGoogle AnalyticsManaging Digital Marketing
STRATEGYSegmentation & TargetingBrand Positioning & Value PropositionEngagement & Content StrategyCommunications Strategy
TACTICSSEO
Pay Per Click
Affiliate
Partner/Influencer
Social Media
Home & Sitewide Page Effectiveness
Search & Browse Page Efficiencies
Category & Product Page Efficiencies
Basket & Checkout Efficiency
Social Commerce
Content Marketing
Email Marketing
CRM
Customer Service
Mobile Marketing
Social CRM
KEY PERFORMANCE INDEX (KPI)Unique Visitors
Bounce Rate
Revenue Per Visit
# Searches, % Brand
# Leads
% Conversion to leads
Goal Value per visit
Page views / visit
# Sales
%Conversion to sale
Sales Value
Average Order Value
% active customers
% customer conversion
%existing sales value
n Brand mentions

Start your digital marketing journey with a FREE audit of your website, the digital marketing hub!

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FREE EBOOK!

Download our 22-page guide on 7 key steps to implement to succesfully apply digital marketing in your business. Find out what are they and how it could impact your business:

    • Setting a Strategy
    • Creating An Effective Website
    • SEO & SEM
    • Inbound & Content Marketing
    • Social Media Marketing
    • Marketing Automation & CRM
    • Measurement & Optimisation

Why RACE Digital Marketing Strategy


The RACE Digital Marketing Strategy Framework is one of the most comprehensive, but yet easily understood framework available. It has adapted itself through time and various industries. It is a highly applicable strategy to the real world, especially for B2B businesses and covers the whole gamut of marketing inclusive of Marketplace Analysis, KPI Setting, Business Strategy as well as detailed Tactics that could be utilized.

The Framework is also a highly versatile, allowing it to be used alongside the Business Modal Canvas and SOSTAC (situation, objectives, strategy, tactics, action and control) Marketing Framework, complementing each other to provide a complete picture for businesses to grow.


Our Goal Is Not To Be Big,
But Be Great

We're a small team that focuses on quality, not quantity. Developing digital marketing solution for a business takes time and plenty of collaboration. Drop us a line to check our availability and get a feel of our work.